It’s interesting to talk to people after an event has happened in their life, where they have never experienced “fight or flight.” Not everybody has experienced a moment in their life where that actually happened. I do also feel like every individual is different. That ties very nicely into my next question – do you think that people should stop referring to success as succeed-or-fail, but rather, succeed-or-give-up?īrent: Right. That’s a lot of what the album represents. We feel like you will be defined by the fact that you refused to give up. We don’t think that people are going to be defined by their failures. You need the failures to teach you what to do next time. If you think that you can’t achieve something before you even attempt to try it, then you’ve lost. Ultimately, we look at it like this: you’re going to need to fail in life. A lot of times, people are afraid of failure and they will pigeonhole themselves into a corner sometimes and not go after things that might seem a bit grander than their everyday life. It’s mentally, physically, and psychologically quite a journey, but the premise of the album is an example of the human spirit. The individual in the story, everything that happens to them, takes place inside of this room. We want the listener to put themselves inside of the room. It doesn’t really “end.” The journey just continues, because of the way that it’s designed. But the way that we developed this record is that it is meant to be listened to from the beginning to the middle to the finale. Tell us a bit about the concept behind “Attention, Attention,” if you don’t mind.īrent: It’s not a traditional concept record, it’s what we call a “story album.” When you have an album, of course, everybody has their favorite songs, singles, and things like that. Let’s get the obvious question out of the way so we can get into the good stuff. It was very easy to sit down and delve into life and music with him. More than that, he was very self-aware and considerate of the people around him. Smith was the last to arrive but immediately proved to be as open and friendly as past interviews have shown him to be. The band arrived and all popped in to say hello to us before the reps and managers divided them up for their respective interviews and/or backstage prep. It was loud and raucous and full of Americans, which, if you’ve been around the Finns before a show, you’ll know is a totally different atmosphere. We arrived at The Circus before the band had even arrived, during the warm-up bands’ sound check. However, with the recent release of “Attention, Attention,” SHINEDOWN finally made their way back across the sea to the Nordics and graced The Circus with a show on December 1st, 2018. Fans know that SHINEDOWN doesn’t make it from the USA over to Finland all that often, so opportunities to see them are few and far between.
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